Ikea sewing machine

What is this?!  I found a cute, tiny hedgehog holding a baby strawberry, and a mama and baby fox stuffed animal set, to go upstairs and discover.... a sewing machine!  I knew Ikea had textiles, but this was a surprise. 

I wasn't able to find many reviews on Ikea's machine, Sy, but there is one here and here. 

Sy is $69.  What do you think?  Would you try Sy, and under which circumstance?  Considering it's much less expensive than the plastic ones you see at Costco and Wal-Mart and JoAnn's, maybe it's a better option for those brand-new to sewing, not sure if they're keeping up with it or not (and afraid to try a vintage).  Or for a child? Pretty cool.